As we become more fitness conscious and obsessed we also see quite a few changes taking place in the health industry. It is a sector that is growing quite fast and this also makes us believe that the marketing trends as far as this industry is concerned will also change in the years to come. Here are a few things which perhaps might point to the direction in which fitness marketing trends are likely to move.
Importance Of Integration
The online booking technology is no longer the domain of big brand fitness names. It has trickled down and even personal trainers who work solo are able to access it. Today, end users would like to book training programs using their smart phone. They also would like to rely on simple and powerful platforms to make this possible. You could use such platforms for yoga classes, personal training and even for physiotherapy sessions. It also is now possible to easily integrate these booking platforms and tie them up with your website. Websites should also become more mobile friendly and it should be accessible in even small sized screens.
More Optimized And Less Maximal
There is a subtle change as far as the tone of fitness marketing is concerned. This has happened roughly over the past 12 months. Previously fitness brands talked about their size and beastly nature. The more painful and torturous the regimen, the better it was concerned. However, this is changing and there are brands which are focusing more on progress and actual results on the ground instead of pain and torture. This is because both professionals and amateurs are expressing concern over injuries caused by over exposure and over training. Hence this is a factor to be kept in mind when looking at trends of 2021 and beyond is concerned.
Gender Equality And Other Forms Of Equality
Since the focus is less on aggressiveness and more on results, many fitness marketing brands are trying to become more gender neutral. They are also trying and reaching out to athletes of all abilities and physical conditions. Gyms are also bringing in new changes and they are no longer hyper masculine and clichéd outlets with black and red color schemes. Women in particular are being lured by promises of gyms and regimes which are friendly to them and not punishing or male chauvinistic as they were a few years ago. Yoga, meditation and other forms of soft exercises are becoming more popular because of the results that they offer.
More Number Of Startups Are Coming Into The Fray
With many funding platforms such as kick starter being available and with ecommerce systems being much more accessible, many new comers are getting into the fitness market and trying to build their own brands. Whether it is fashion accessories or dresses or whether it is about protein supplements and other health drinks, there is a new awakening to this field of business amongst new entrepreneurs. This is perhaps because the costs are not exorbitant and prohibitive and the skills required are also not something that is too difficult to learn, imbibe and then use. People with enterprise and ideas are ready to take the plunge and are also willing to innovate and take risks.
6 digital fitness trends that will continue after COVID-19
From home to streaming workouts, the wellness industry has had to renew itself in record time.
With the potential for new containment, it’s time to observe where the industry is headed in order to prepare and adapt your fitness business for the new year.
We will discuss some of the new trends for 2021 and beyond.
1- Distance Fitness Coaching
Online and distance fitness coaching has been on the rise for a long time, but COVID-19 has stimulated this trend.
Fitness companies and coaches have expanded their offerings to include online programs, not only to allow their members to train at a distance, but also to reach an even wider audience.
2- On-demand/streaming technologies
Distance fitness coaching is certainly not the only activity that is done online these days, online workouts and healthy programs have also developed.
People around the world have embraced digital exercise to monitor their health and fitness from the comfort of their own homes. And this trend is expected to become widespread in the near future.
On-demand and streaming workouts offer professional coaching with the intensity of an indoor class. Clients benefit from a flexible alternative to on-site scheduled classes and the added convenience of home training.
3- Holistic Health
The definition of fitness has evolved enormously in recent times, so it is necessary to talk about the overall health of body and mind.
Holistic health is a major trend that is currently developing in this industry, and in 2021 this will become even more pronounced.
As we continue to discover how wellness is linked, it is important to take a holistic approach to fitness, that is, physical, mental, emotional and spiritual well-being.
4- The enhanced entertainment aspect
With the increase in the number of fitness applications, streaming workouts and even portable technologies
These new technologies appeal to users not only for their intense programming, but also for the live entertainment elements they add.
5- Outdoor fitness
This is one of the direct results of COVID-19 , Clients who did not wish to give up their progress turned to available fitness camps to take over.
Between workouts in local parks or on the beach, running, cycling, or hiking – the trend to outdoor fitness literally exploded.
6- Fitness Connected portable objects
To complete our list, there is a trend that has been at its peak in recent years: portable technology. The various fitness machines on the market today go far beyond the traditional smart watches, pedometers and calorie trackers.
They now extend to vital signs monitors that can measure data such as weight, blood pressure, blood sugar, heart rate, temperature and even hydration level.
They assess sleep, monitor stress levels and determine data to make online training courses more personal. You can see that in the age of COVID-19, this type of monitoring is more useful than ever.